A newsletter is one of the most common association member benefits. When well done, it keeps the membership interested and involved in the association.
Any association publication should be carefully designed and planned. Newsletters need to be attractive, easy to read, and easy to navigate. The newsletter design needs to consider the paper being used, the intended readers, and how it is to be distributed.
The association volunteers can make a tremendous difference in the cost of a newsletter by how they prepare and communicate submissions for their newsletter. The Leipper Management Group has special expertise in working with volunteers and providing the training and assistance necessary for a team effort producing high quality association newsletters.
The Leipper Management Group is specially equipped to produce small volume printing (under 1,.000 copies) or to work with professional partners for larger volumes to make sure that association publications have a professional appearance at minimal cost.
Preparing a publication for mailing starts with an initial awareness of postal regulations. The goals and objectives of the publication need to be matched with processing, mail preparation, and postage costs. Addressing may need special ordering and processing if bulk mail is to be used. The Leipper Management Group will help you make sure that your publications have the best chance of surviving the postal system at minimum cost to produce maximum effect.
Material prepared for association newsletters may also be posted to the association's web site. This helps to keep your web site from becoming stale and makes news about your association available to a wider audience.
What we don't do - we respect the expertise, experience, and certification of professionals in other fields and suggest that your association form partnerships to cover specialized needs.
The Leipper Management Group Leader's Guide - About the business of running an association.
The Leipper Management Group Director's and Officer's Orientation Guide - What are the responsibilities and duties of association officers and directors.
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